Senior Capstone
TikTok’s impact on fast fashion
It is no doubt how social media influences. Instagram and Facebook alike can show targeted ads and convince users to buy things they do not need. TikTok has changed the way we are influenced, since most ads themselves are promoted by people and accounts we trust. Especially within the pandemic, boredom at home has made the desire to online shop stronger in hopes that we can wear what we buy out and about sometime soon. Trend cycles have turned from a 10 year cyclical type to micro-trends that seem to change almost weekly. Fast-fashion brands
